RetroFit Web Design
RetroFit Web Design
Website Rescue, Modernization & Hosting
Executive Audit
Client: Maximum Fire & Security
Target: maximumtechnologies.biz
Agency: retrofitwebdesign.com

Website Modernization & Performance Audit

Side-by-side technical, search ranking, mobile conversion, and ADA compliance analysis.

Google SEO Title
✖ "HOME | Mysite" (Placeholder)
✔ Maximum Fire & Security
Mobile Conversion
✖ No Quick Action Bar
✔ 1-Tap Call (952) 446-9557
Page Weight & Speed
✖ ~3.2MB Wix Runtime
✔ <60KB (<0.5s Load)
ADA Compliance
✖ Non-Compliant (Risk)
✔ 100% WCAG 2.1 AA
Executive Summary: The current live Wix site is running on an outdated 2021 build with critical flaws—specifically a default placeholder title on Google (HOME | Mysite), zero structured Schema.org data for the Google Map Pack, and an absent mobile lead generation system. The modern RetroFit build delivers an executive commercial integrator presence with instant 1-tap mobile phone calls, direct homepage bid requests, and complete WCAG 2.1 AA legal protection.
Feature / Area Current Live Site (maximumtechnologies.biz) Rescued Modern Site (RetroFit Web) Business Impact
Google Search Title ✖ "HOME | Mysite" (Wix placeholder left unconfigured). ✔ "Maximum Fire & Security | Life Safety & Integration". Fixes critical brand damage in Google search rankings.
Mobile Experience ✖ No mobile action bar; tiny phone link at top; clunky scrolling. ✔ Persistent Bottom Bar with 1-tap call & quote triggers; native dialpad. Converts phone visitors into immediate service calls.
Homepage Lead Capture ✖ No form on homepage; forces users to click to a separate page. ✔ Integrated Quote Panel with multi-service checkboxes. Facility managers can request commercial bids in 15 seconds.
Brand & Partner Trust ✖ Bare text with no partner badges or certifications visible. ✔ Honeywell Farenhyt Systems badge, NICET, NFPA 72 & UL Listed bar. Positions company as an enterprise commercial integrator.
Services Presentation ✖ Bare bullet list of 8 capitalized items repeated twice with no details. ✔ 6 Engineered Service Cards with icons & technical specs. Demonstrates deep engineering capabilities to builders.
Real Project Proof ✖ Hidden on subpage; homepage contains zero project proof. ✔ Featured Homepage Showcase (Bethany College, Wyndris, Eldercare). Proves track record on high-budget institutions.
Google Map Pack SEO ✖ Zero structured data; Google cannot parse address or hours. ✔ Schema.org JSON-LD with geocodes, Waconia address & catalog. Feeds Google's Map Pack for Twin Cities searches.
ADA Legal Compliance ✖ Fails WCAG 2.1 AA; missing skip links, unlabeled form inputs. ✔ 100% WCAG 2.1 AA & Section 508 Compliant (keyboard accessible). Protects business against predatory ADA lawsuits.
Speed & Code Quality ✖ Heavy Wix runtime (~3.2MB payload, slow on mobile LTE). ✔ Lightweight Vanilla Code (<60KB). Loads in <0.5s. Higher Google ranking and zero mobile abandonment.
Copyright & Freshness ✖ "© 2021" (5 years out of date; signals abandonment). ✔ "© 2026 Maximum Technologies, Inc." + Licensed & Insured in MN. Immediate customer trust and verified active status.
Top 4 Immediate Business Wins for Maximum Fire & Security
1 1-Tap Emergency Calling
Superintendents and facility managers can call dispatch directly from their phone with one tap.
2 Fixed Google Search Identity
Replaces the generic "HOME | Mysite" title on Google with an authoritative keyword-rich snippet.
3 Commercial Bidding Authority
Showcases Honeywell Farenhyt partnership and real college/senior living projects to win RFPs.
4 Sub-Second Loading Speed
Cuts page weight from 3.2MB down to under 60KB, loading instantly even on jobsite cell service.